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4 Major Announcements from Apple's 'Scary Fast' Mac Launch Event

Apple's 'Scary Fast' showcase has concluded, unveiling brand-new Macs powered by the latest in-house M3 chips. Here's a roundup of the key announcements:

4 Major Announcements from Apple's 'Scary Fast' Mac Launch Event

  1. Enhanced M3 Chips: Apple introduced the M3 chip lineup, including M3, M3 Pro, and M3 Max, built on an efficient 3-nanometer process. These chips feature a faster CPU and an updated GPU supporting ray tracing, mesh shading, and Dynamic Caching. The M3 Max stands out with up to 128GB of unified memory, 92 billion transistors, a 40-core GPU, and a 16-core CPU.

  2. Upgraded 24-inch iMac: The 24-inch iMac received an M3 chip upgrade, offering twice the performance of its M1 predecessor. It boasts a 4.5K Retina display with over a billion colors, Wi-Fi 6E support, and a 1080p webcam. Available in seven colors, it's priced at $1,299 for the eight-core CPU version and $1,499 for the 10-core model. Preorders are open now, with availability starting on November 7th.

  3. 14- and 16-inch MacBook Pros: Apple unveiled new 14- and 16-inch MacBook Pro models, featuring the M3 Pro or M3 Max chip options. These laptops come with Mini LED displays, a 1080p camera, a six-speaker sound system, up to 128GB of RAM, and 22 hours of battery life. They're available in space black or silver. The 14-inch M3 Pro model starts at $1,999, while the 16-inch M3 Pro model starts at $2,499. Preorders are open, and they will be available on November 7th.

  4. Entry-Level MacBook Pro without the Touch Bar: In addition to the high-end MacBook Pros, Apple introduced a more affordable 14-inch MacBook Pro powered by the base M3 chip, starting at $1,599. This model replaces the 13-inch MacBook Pro with an M2 chip. Notably, the Touch Bar is discontinued, featuring physical keys. It comes in silver and space gray options, with 8GB of RAM. Preorders are now open, and it officially launches on November 7th.


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